England: Toast and Jam? Treacle? Westminster Abbey? The Beatles? Big Ben? Jaguar.
Not everyone is in love with English culture but everyone agrees that the English are unique. So too with Coventry’s most famous product: Jaguar cars.
Jaguar deserves a place of distinction in the automotive world. Amongst other accomplishments, the XKE, Jaguar’s most famous model, is still considered “the most beautiful car ever made”.
Sir Winston Churchill, defiant to a fault, prevailed against all odds to lead Great Britain to victory in World World II. Famously stating during the war “we shall never surrender” Churchill lead with his heart and is deservedly revered as one of the world’s greatest leaders.
These two English icons both prevailed in the face of difficult, if not impossible odds, and did so while remaining distinctly British.
Jaguar’s V8 engine, the AJ8 introduced in 1996, in my opinion, saved the brand. A brilliant V8 design that has survived the years, and is still in use in modern form, in Jaguars, Land Rovers, and Aston Martins.
Jokes can be (and have been) made of some of Jaguar’s historical technologies: Lucas Electronics and engine management, SU carburetors, positive ground systems, even the days of Ford ownership. Jaguar enthusiast have remained loyal to the brand and it continues to produce exhilarating sports cars (the impressive XK series and now the F-Type), stately British sedans (XJs), and the acclaimed SUVs in the Pace lineup: E-Pace, F-Pace, and the all-electric I-Pace. Jaguar’s future is bright, and, even better, still uniquely English.
Tata motors, Jaguar’s parent company, wisely merged the Jaguar and Land Rover brands and they now share technologies and a diagnostic platform: the JLR SDD (Symptom Driven Diagnostics).
We are fully tooled up to service your Jaguar. We have extensive experience with the classic inline 6 cylinders, the sometimes accursed older electronics (the Ford years of Jaguar) and of course the modern technologies supported by SDD.
We are pleased to be in the Gig Harbor market and the ideal choice for Jaguar service here. Call us up and let us take good care of your Jag.